We helped this breakfast brand thrive all day long.
Jones is known for its all-natural breakfast products. To encourage product usage beyond the breakfast table, we developed the Jones Brinner campaign. Targeting Millennials, the campaign featured breakfast for dinner recipes, Buzzfeed-inspired interactive quizzes, animated videos and food prep tips. This content was used for social media promotions and lives on a “Brinner Hub” within the Jones site.
The campaign was a success, with 13 million impressions of #JonesBrinner
My role: concept and message, web copy, content strategy, SEO strategy