Purchasing DFA brands puts money directly into farmers’ pockets.

The problem was that consumers had no idea. The decisions they make at the dairy case have the power to impact their local economy, and in some cases, their neighbors. The challenge was pretty clear: make our audience of millennial moms aware of DFA and their farmer-owner difference.

Print Concepts

Campaign Element Examples: Social and Out of Home

My role: co-creative lead, copywriting, on-set photography direction

Want to know more? Let’s chat.