A streamlined, no nonsense approach to Medicare.
To support the launch of a new Medicare Advantage brand, Wellcare, we needed a spot that epitomized our promise to offer an easy, hassle-free experience so members can focus on staying healthy, not their health insurance.
So we asked ourselves, what would the world be like with less nonsense and fewer complications? And how do we tell that story in a tangible way that’s relevant to our aging-in audience of seniors? By reimagining a trip to the airport — a usually terrible experience — to be surprisingly streamlined and nonsense-free, just like Wellcare.
My role: concept, script writing, casting, agency production lead, post production supervisor